As you may know social media platforms are becoming the new “wave” of marketing and promotion for real estate entrepreneurs. According to a recent study from the National Association of Realtors, social media has become vital to securing new clients and closing deals within the industry. The fact that 77% of realtors actively use social media to showcase property information, videos, photos, and their market message is no coincidence!
Here I provide tips on how to create compelling content to attract the consumers who will be compatible with you and your brand.
1. Research and Study the other ways in which other real estate entrepreneurs have been using the platform to build their business. Whether you’re into real estate wholesaling, real estate investing of house flipping in your local area, delivering content that your audience finds valuable will drive your sales. It can also help generate more QUALIFIED leads. Go on to Instagram and follow some of the top real estate agents, brokers, homebuilders etc. and utilize those same methods to grow your online presence AND better position your business as the authority.
2. Include Client Success Stories
Your customers love stories I can guarantee it. Add some highly emotional client success stories to your social media from previous clients. Social proof has been proven to increase conversions because humans are subconsciously more likely follow the crowd and will be more inclined to do business with you if they share similar problems and experiences with some of your other clients.
3. Create Clear Videos and Photos
Let’s say you’re a real estate agent, understand that the market responds better to agents who has clear and clean photos. Take good videos and photos of the property. Posting photos of the house furnished allows the potential buyers to better visualize themselves already living in the home. This makes your job easier when selling and closing because they have a clearer viewpoint of what they are looking for. Help your clients complete the vision within their minds before even meeting them!